Job Description

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Senior Manager Digital Asset is responsible for leading the end-to-end strategy, implementation, and ongoing management of our digital asset ecosystem. This role will develop efficient workflows, implement best in class scalable systems, and collaborate cross-functionally to ensure that creative and operational teams - including photographers, producers, marketing, and partnerships - can easily find, access, and reuse assets, regardless of technical ability.

Essential Functions

• Design and implement a scalable digital asset management (DAM) system that includes both cloud-based and on-premises (hot storage) solutions to support 25+ years of Coachella, Stagecoach, and other GV/AEG content.
• Ingest, organize, tag, and structure large volumes of digital media - including 4K video, photography, artwork, and production documentation - to ensure assets are searchable, accessible, and logically stored.
• Develop and maintain metadata schemas and folder structures that support efficient manual and AI-powered asset discovery, improving retrieval speed and accuracy.
• Partner with cross-functional teams (creative, production, marketing, and tech) to align DAM workflows with real-time asset needs, especially during live events where quick turnaround and fast ingestion is critical.
• Manage cloud backup systems and local server infrastructure to ensure asset security, redundancy, and fast retrieval speeds for high-priority content.
• Create and deliver onboarding materials, training guides, and support resources tailored to users of varying technical proficiency to promote adoption and reduce friction.
• Establish and administer permission settings and access controls to safeguard sensitive content while enabling efficient collaboration across departments.
• Stay current on DAM technologies, AI tagging tools, and industry best practices to continually enhance system performance and user experience.

Required Qualifications

• BA/BS Degree (4-year)
• 6-8 years in digital asset or media archive management, preferably within entertainment, media, or live events.
• Expertise in DAM platforms (e.g., Iconik, Frame.io, Bynder, Evolphin, Adobe Experience Manager) and storage technologies (cloud, hot storage, LTO).
• Proven success organizing large-scale media libraries with complex access needs and high-volume ingestion workflows.
• Excellent communication skills and the ability to collaborate effectively across creative, operational, and technical teams.
• Familiarity with live event capture, remote collaboration, and AI-supported metadata tools.
• A strong passion for music, culture, and the inner workings of large-scale live experiences.
• Experience with AI tagging and image recognition tools.
• Knowledge of editorial timelines, production workflows, and the legal aspects of asset usage and licensing.
• Previous experience building or migrating a DAM system from the ground up.

Pay Scale: $123,812 - $168,834

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

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