Job Description
Position: Email Marketing Specialist
Department: Marketing
Reports to: Director of Subscriptions, Lifecycle Marketing
JOBSUMMARY
The Email Marketing Specialist is responsible for managing and implementing email initiatives to support the BSO’s goals of driving earned revenue online and deepening patron engagement, with a focus in loyalty segments. This position, reporting to the Director of Subscriptions, Lifecycle Marketing will serve as the lead for content and copywriting for BSO digital marketing materials, with a primary responsibility being the personalization, design and segmentation of email campaigns and communications. Successful candidates must have 1-3 years prior experience in a strategic digital marketing or e-commerce role.
This role will serve a key position to maintain existing digital marketing assets and create new digital marketing campaigns.
SALARY: Salary range is $45,000-$55,000 commensurate with experience, expertise and other qualifying factors.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsible for designing, scheduling, proofing, and deploying BSO email marketing campaigns and providing support across the organization in a timely manner.
Execute email workflows to drive personalized patron journeys through automated messaging and behavior-based communications.
Support patron loyalty initiatives through strategic email marketing efforts focused on re-engagement, conversion, and retention.
Utilize email marketing platform to optimize design and content to ensure email templates and layouts remain visually engaging to drive engagement.
Extract and segment targeted audience lists from Tessitura CRM for email campaigns, ensuring accurate data alignment with marketing goals and strategy.
Report on digital analytics and evaluation of email metrics to the BSO marketing team on a regular basis, including open rates, click-through rates and revenue-generated.
Stay abreast of trends and emerging technology in the online marketplace and industry.
Manage email calendar and closely monitor scheduling and cadence of communications.
Coordinate quality assurance of email and digital marketing campaigns, including proofreading, testing and leading review process.
Upgrade and maintain email templates, refreshing creative with graphics, personalization, and advanced features to ensure mobile-friendly formats and maintain visual interest.
Collaborate with creative team to coordinate and organize digital assets for email campaigns.
Troubleshoot and fix any problems that may happen during the generation, deployment, and delivery of emails.
Other duties as assigned.
COMPENSATION AND BENEFITS
Competitive salary negotiable, commensurate with qualifications and experience
Health insurance: three options to choose from; all at low cost to the employee
Dental, Life and Long-Term Disability Insurance, paid entirely by the BSO
Generous paid time off, including annual, personal and sick leave
403(b) plan
Health Savings Account
Flexible Spending Accounts, including Medical and Dependent Care
Employee Assistance Program
Free and/or discounted tickets to BSO concerts
Hybrid work schedule
HOW TO APPLY
Please submit a cover letter, resume, and salary requirements to bsocareers@BSOmusic.org
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods, or otherwise to balance the workload.
ADDITIONAL BACKGROUND ON THE BSO
For over a century, the Baltimore Symphony Orchestra (BSO) has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. The orchestra is internationally renowned and locally admired for its innovation, performances, recordings, and educational outreach initiatives including OrchKids.
The Baltimore Symphony Orchestra performs annually for more than 275,000 people throughout the State of Maryland. Since 1982, the BSO has performed at the Joseph Meyerhoff Symphony Hall in Baltimore, and since 2005, with the opening of The Music Center at Strathmore in North Bethesda, MD, the BSO became the nation’s first orchestra performing its full season of classical and pops concerts in two metropolitan areas.
QUALIFICATIONS AND CAPABILITIES
1-3 years prior experience in a digital marketing or e-commerce role.
Strong writing and editing skills.
Graphic Design interest/background is a strong plus.
Proficiency with HTML5 and CSS is highly desirable.
Experience working with a CMS, preferably with an e-commerce website.
Experience with developing, deploying, and analyzing email marketing campaigns.
Proficient in digital analytic reporting, including but not limited to experience with Google Analytics and Google Webmaster Tools.
Experience with social media marketing and advertising.
Highly organized, methodical, and process driven.
Have a creative eye and mind for online page layout and digital media.
Experience with Tessitura, Wordfly, Umbraco, WordPress, and UScreen is a plus.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Must be a team player with strong communication skills and the ability to create executive facing reports/updates.
Must be willing to work some evenings and weekends during concerts, as scheduled.
Background in performing arts is a plus.
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Job Tags
Relief, Flexible hours, Weekend work, Afternoon shift,